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  • Rob

    Bang on the money..! 

    People often miss that initial step (the same can be said for some famous UX authors who believe design is the first step). I tend to for for the 5D approach, discover, define, design, develop and coming in lastly would be deploy.

    • http://www.elisabethhubert.com/ Lis Hubert

      Thanks and agreed! Many people I have talked to recently also think that Discovery is somehow folded into the design phase (it can be, but on a much decreased level). Great points. Thanks for reading!