7 Responses

  1. AdiMazorKario
    AdiMazorKario at |

    Thank you! I really enjoyed your article. 
    I’m a UX Arcitect from Israel and I have to mention that I feel that this is changing, here in Israel. In the last 2 years many technology companies involve UX consultants in the’re PM and some have a large group of in-house UX. Even Startups see the value of UX and want to add a UX person to their team, even as a main partner to the process.
    All the best,
    Adi.

    Reply
  2. Gail Swanson
    Gail Swanson at |

    I especially enjoy your mention of having empathy for the business folks that we want to work with. I wonder what would happen if we took the same approach to delivering our services as we do when designing for users. Figure out how to make our value usable for the decision makers and other disciplines rather than just educating them on what we do.

    Reply
    1. Lis Hubert
      Lis Hubert at |

      Yes! This is exactly the type of approach that I try to use. I totally agree… Thanks Gail!

      Reply
  3. amitklein
    amitklein at |

    This is a really great post.  In regards to the third point… you are right that startups don’t realize how beneficial UX can be to product definition and roadmapping.  

    A lot of times early stage startups are trying to cut costs and do things on the cheap.  An interesting way to position yourself would be to say you will save them money by focusing on what features don’t need to be designed and built.  You will help them create a minimally desireable/viable/effective solution without spending extra time and money on fluff.  You can save them $$$!  

    This approach might help them invest in UX upfront instead of  “fixing later when there is more money”

    Reply
    1. Lis Hubert
      Lis Hubert at |

      Love this idea! Thanks Amit… this is extremely helpful.

      Reply
  4. Phillip Hunter
    Phillip Hunter at |

    Another good post Lis. The real challenge is step 1 and unfortunately it’s about a fair bit more than being vocal and present. It’s about getting to know the people who can make the right meetings happen and having strategic conversations with them. It’s about being persistent with a good message no matter how many times you get a discouraging response. It’s about iterating on that message to find the way that finally resonates.

    This is a huge challenge in some organizations. In others it can seem impossible. I haven’t found that there is a quick, surefire way, short of having the knack of quickly finding the right ally.

    But all in all, you’re right.

    Reply
    1. Lis Hubert
      Lis Hubert at |

      Thanks Phillip! You’re very right, and obviously the first step in that is being in that right place whenever possible. I’m thinking very much of the scenario of the UX who wants to work with more startups but never attends a tech event. In the example you are providing it’s the UXer who is knee deep in their organization and never peeps there heads up to see what’s going on around them. And what you say is most important and def the next step!!

      Thanks for this awesome insight!

      Reply

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