6 Responses

  1. How to Love What We Do... Again | Elisabeth Hubert

    […] in our ways, and if we don’t start moving, our industry will never change. I’ve said it before, and I’ll say it again, Newton didn’t […]

  2. Billy
    Billy at |

    What is helpful is sharing more case studies, like what Melissa Matross provided. And more level-setting around how long does it take to make real impact. Depending on your position, it may take a year to understand the domain and the business culture’s nuances and tackle ux debt. Then another year to get in and make real business strategy change/revenue.

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  3. Michael Jovel
    Michael Jovel at |

    Great Article Lis!

    I think in addition to being Learning the Business behind our Business we need to continue to put ourselves out there. Whether organizing an internal organization brown bag lunch speaker series or just having lunch with those who have power over the decisions on our products. In Scott Berkun’s talk “The Five Most Dangerous Ideas” (http://vimeo.com/63902503) he references the idea of in room power vs out of room power when it comes to getting a “seat at the table”. I agree with him that sometimes we focus so much energy on being included in on meetings and not enough on just plain old trying to influence product decisions outside of those meetings where more often then not is where the decisions are made.

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    1. Lis Hubert
      Lis Hubert at |

      Completely agree… Great points!!

      Reply
  4. jordisan
    jordisan at |

    Lis, nice article (like most of them).

    The main problem I meet when trying to include UX in business is that most managers think they don’t need anyone specialized in UX.

    “Oh, yes, usability… very important; our designeres take care of it, and we offer our users what they need”

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    1. Lis Hubert
      Lis Hubert at |

      Thanks!! (And thanks for continue to read and comment :-)).

      Great point… that is always something that I hear as well. I’m trying, at least in my own practice, to think of better ways to sell my importance. Would love to hear if you’ve found any.

      Reply

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